From The Founder: Can You Build a House WIthout a Blueprint?

I guess you could build a house without a blueprint. But it would probably be pretty loosely constructed, and might fall over, taking you and all of your possessions with it. Remember analogies on the SATs?  Here’s one for you – Blueprint is to House as . . . Outline is to Play. Can you write a show without an outline? Sure, but it would probably be pretty loosely constructed,…

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Branding Your Show

Branding can seem like such a vague and nebulous concept for many, and it kind of is. Ask any marketer or brand expert and everyone will have a different definition for you.  Google says branding is: the promotion of a particular product or company by means of advertising and distinctive design. Branding us so much more than that! To me it’s about the feelings you want your prospects and customers…

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10 Social Media Accounts Every TheaterMaker MUST Follow: WRITER EDITION

10 Social Media Accounts Every TheaterMaker MUST Follow: WRITER EDITION Hello TheaterMakers! Last month we gave you our top 10 ACTORS on social media to follow and today we’ve rounded up our favorite 10 WRITERS every TheaterMaker should follow to stay up to date on all things Broadway and beyond! Lin-Manuel Miranda  All eyes are on the quintuple threat as the movie adaptation of his Tony-winning hit In the Heights…

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Podcast Episode 3: Working Through Writer’s Block

ESTIMATED LISTENING TIME OF THIS EPISODE: 7 minutes   LISTEN WHEREVER YOU LISTEN TO PODCASTS: Podbean: Click Here Spotify: Click Here Apple Podcasts: Click Here Google Podcasts: Click Here iHeart Radio: Click Here   ABOUT THIS EPISODE: Today, we’re talking about an exercise to combat writer’s block… because who likes writer’s block!? It is quite daunting to stare at a blank screen or page especially if you don’t feel like…

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From the Founder: What Ginsu knives have to do with successful shows.

You remember those commercials? The ones that sold Ginsu knives (or any "as seen on TV" product)? They all had something in common that will help you make your show stand out.  (And it's something that the most successful plays and musicals have in common). Remember the end of those commercials?  When they said, "When you get this one knife, we'll give you a second for free.  And then we'll…

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Testing Your Title or The Name Game?

Hello TheaterMakers! Just imagine: After a year-long wait, starved from a lack of bursting into song and mind-boggling choreography, you grab your popcorn, Mike & Ikes, a Big Gulp and settle into your cushioned recliner seat at the movie theater. The lights go down, the familiar overture starts, and across the screen flashes three iconic words: East Side Story. It’s just so, so wrong! Yet, the earliest drafts of this…

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10 of the BEST Tweets on TheaterMaking this Month

Happy Humpday TheaterMakers! For your midweek enjoyment, we’ve scrolled through the Twitterverse to find our favorite 10 tweets talking all things Broadway from iconic performances to getting back in the audition room. Check out these brilliant online musings and don’t forget to follow these Twitter users to stay up-to-date and in stitches! Marin Mazzie. "Back to Before". What else is there. — Nik Walker (@NikkyWalks) May 9, 2021 One of…

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Podcast Episode 2: Creating Your Most Memorable Elevator Pitch

ESTIMATED LISTENING TIME OF THIS EPISODE: 6 Minutes LISTEN WHEREVER YOU LISTEN TO PODCASTS: Podbean: Click Here Spotify: Click Here Apple Podcasts: Click Here Google Podcasts: Click Here iHeart Radio: Click Here   ABOUT THIS EPISODE: Let’s say you get into the elevator and then a big Broadway Producer enters the lift and presses floor 2.  The doors shut.  What do you do?  You have 1 floor to pitch that…

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From the Founder: What the TikTok Musicals mean for the future of Musical Theater Writers.

  Once can be a fluke. Twice?  Well, some might not call it a trend just yet. But I would.  See, I have this super complicated algorithm I use to determine when something has crossed over. It’s when three people OUTSIDE our industry email me to talk about it. Ok, not so complicated.  But it definitely works. It happened with Spider-man, Hamilton, and most recently, Ratatouille. And at the beginning…

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QUESTIONS FROM THE COMMUNITY: Concept Albums

Q: I have recorded the ensemble for a Concept Album of the Porn Awards Musical. I am making offers to stars for the big solos...we have not gone through a union. My question is, Can a union celeb sing on an album if it's not union? It's not an official cast album because there hasn't been a production yet. Are there strict rules for albums? A percentage of profits are…

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