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Branding Your Show

Branding can seem like such a vague and nebulous concept for many, and it kind of is. Ask any marketer or brand expert and everyone will have a different definition for you. 

Google says branding is: the promotion of a particular product or company by means of advertising and distinctive design.

Branding us so much more than that! To me it’s about the feelings you want your prospects and customers to have when they think about you or your show. 

One of the most important elements of your branding is your color palette, which can often inform your logo design, key art, website, social media look and feel, and more. 

Color is the first thing we see when we experience a brand’s identity and it triggers subliminal emotions before we have the chance to read the company name, tagline, or any information about the business. 

What do your brand colors mean? What do you want potential audience members to feel when they come in contact with your brand? 

Check out this quick color meaning guide below for emotions typically associated with different colors: 


  • Power 
  • Anger 
  • Passion 
  • Danger 
  • Energy
  • Warning
  • Strength 
  • Aggression
  • Excitement 
  • Pain


  • Courage
  • Confidence
  • Frivolity
  • Immaturity
  • Ignorance
  • Innovation
  • Friendliness
  • Warmth


  • Optimism
  • Happiness
  • Creativity
  • Fear
  • Anxiety
  • Cowardice


  • Health
  • Hope
  • Wealth
  • Freshness
  • Growth
  • Boredom
  • Envy
  • Sickness
  • Blandness


  • Trust
  • Loyalty
  • Logic
  • Dependability 
  • Serenity
  • Security
  • Aloofness
  • Uncaring


  • Wisdom
  • Luxury
  • Wealth
  • Spirituality
  • Moodiness
  • Decadence
  • Extravagance


  • Sophistication
  • Security
  • Power
  • Elegance
  • Authority
  • Substance
  • Menace
  • Evil
  • Mourning
  • Coldness
  • Oppression

If you don’t have a visual identity for your show’s brand already, go through the list above and circle the words that best represent your show. What colors pop out to you?

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