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From the Founder: What the TikTok Musicals mean for the future of Musical Theater Writers.

  Once can be a fluke. Twice?  Well, some might not call it a trend just yet. But I would.  See, I have this super complicated algorithm I use to determine when something has crossed over. It’s when three people OUTSIDE our industry email me to talk about it. Ok, not so complicated.  But it definitely works. It happened with Spider-man, Hamilton, and most recently, Ratatouille. And at the beginning…

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QUESTIONS FROM THE COMMUNITY: Concept Albums

Q: I have recorded the ensemble for a Concept Album of the Porn Awards Musical. I am making offers to stars for the big solos...we have not gone through a union. My question is, Can a union celeb sing on an album if it's not union? It's not an official cast album because there hasn't been a production yet. Are there strict rules for albums? A percentage of profits are…

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MY BROADWAY BIRTHDAY: MELVIN EDITION

  Hello TheaterMakers! Welcome to a new series we’re calling “My Broadway Birthday!” Whenever one of our staff members celebrates a birthday here at TheaterMakers Studio, we’ll party by going on a deep dive into the theater history archives to see what was happening on the Great White Way the same day they made their grand debut on Earth. First up, Copywriter Melvin Tunstall, III celebrating another trip around the…

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Podcast Episode 1: Obtaining Rights to a Book, Movie, Play

ESTIMATED LISTENING TIME OF THIS EPISODE: 6 Minutes LISTEN ON PODBEAN: Click Here LISTEN ON SPOTIFY: Click Here LISTEN ON APPLE PODCASTS: Click Here LISTEN ON GOOGLE PODCASTS: Click Here LISTEN ON IHEART RADIO: Click Here   DESCRIPTION: If you’ve been inspired by a movie, a book, or even a play and you want to turn it into a musical or a play, you need to get the rights to…

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From The Founder: The Most Important Business on Small Business Day

Are you a Writer? Are you a Producer? Are you a Director?  Actor?   Whatever kind of TheaterMaker you are, you're also something else. You are a business.  You're the CEO.  You're the Marketing Director.   And you're also the product. If it feels odd to think of yourself as a "product," get over it.  :-)  Because the sooner you embrace the fact that you are a business, the faster you will…

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9 E-vite Systems for TheaterMakers

Q: Now that theater is finally starting to reopen, I’m thinking of doing a reading of my show. What E-vite sites do you recommend? During the COVID-19 pandemic, virtual events became the new normal for TheaterMakers to get their work in front of an audience and will likely stick around even as theaters begin to reopen. Perfecting your e-invite method now will serve you well in the long run. To…

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21 ICONIC Mothers from Broadway Musicals!

Hey Mama, Hey Mama, look around! We’re celebrating all things Motherhood today at TheaterMakers Studio with a roundup of 21 ICONIC Mothers ever put on the Broadway stage. From the quintessential stage mother (ahem, Momma Rose) to three expectant moms-to-be to those honorary and self-appointed Mothers in our lives, Broadway has stopped the show cold with these maternal portrayals.  1. Momma Rose, Gypsy   2. Margaret Johnson, Light in the…

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From the Founder: The fastest way to become a better writer, producer or anything.

  Some endeavors have a very low barrier to entry.  If you want to paint.  You get some paint and paint.  Don't even need a canvas these days  If you want to sing, you can turn on TikTok and sing.    This is especially true for writing.   Because everyone can write, well, everyone can be a writer.  All you need is an idea . . . and to write it.  "Right?"  …

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Why One Size Does Not Fit All

If only marketing was as simple as wash, rinse, repeat.   But where’s the fun in that?  Unfortunately, what works for one show or project may not work for another.  And I have to say from experience, it can drive a marketer insane. One show may be able to generate tons of buzz on social media and another may not have that same appeal. One show might do really well with…

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10 Social Media Accounts Every TheaterMaker MUST Follow: ACTOR EDITION

Hello TheaterMakers! There is no doubt social media has been among saving graces of the pandemic pause, offering actors one of the only avenues to create and perform in the safety and comfort of their homes. However, social media provides a platform not only for amplifying your Broadway belt voice but your political voice as well. During the 2020 Election, there was no shortage of politically themed posts from performers…

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