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From The Founder: Have You Seen The New Broadway Marketing Campaign?

 By Ken Davenport

If you are unsure of what Broadway is?

THIS. IS. BROADWAY.

That tagline, and the film below, is the foundation for the new marketing campaign for the return of Broadway.

It was put together by The Broadway League and about 1,983 of Broadway’s best, on stage and off. Even Oprah! (Seriously. Oprah. She’s in the video.)

I dare you not to get goosebumps when you watch. (And when you do . . . play “I spy one of Ken’s shows!”)

Watch it.

Then let me know what you think in the comments below.

And then go buy a ticket. You know you want to.

www.ThisIsBroadway.org

 


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