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How to “Tease” Like A Pro

Q: I’m thinking of making a teaser video with my friends to test the water. What do you think about this idea and what do you normally use to edit teaser videos for shows?

With social media constantly training our brains to ingest content in 30-second increments, teaser videos are quickly becoming a staple of marketing tools, so yes- this idea is great! With the market flooded with so many choices, how is a TheaterMaker to choose? Well, look no further! Below are 5 TheaterMaker recommended editing apps and software for you to create the perfect teaser for your new show.

1. Adobe Premiere/ Adobe Premiere Elements                                     

TheaterMakers Tim Cadeny and Margeret Rose Rubenstein have made Adobe Premiere and it’s scaled-down and cheaper (!) version Adobe Premiere Elements as their software of choice. Adobe Premiere currently has a free trial, and with Premiere Pro comes Premiere Rush, a new all-in-one app that works across all devices, allowing you to film and edit on your phone, and then share to social from your device or desktop.


2. Promo

Promo has everything you need in an online video maker: high-quality professional video clips, royalty-free music, customizable video templates, and more. You can post, publish, upload, and share the videos you create with Promo to all social networks, websites, and blogs. You can also download your finished videos as a Promo.com subscriber or share a link to a public version of your video. Promo includes over 23 million video clips and templates with licensed music, custom text, and logos.


3. Vegas 

This is cheap and works well for me. I wouldn’t use it for a big screen editor, but it’s fine for internetwork!” says studio member John Corbin Goldsberry of Vegas’ editing capabilities. Designed for the serious filmmaker, Vegas may seem too advanced, but with its current 49.99 offer, the novice may consider investing in this software with its easy-to-learn yet powerful interface and grow as an artist with one of the industry leaders.


4. Splice

One of our favorite apps, Splice makes it easy to create fully customized, professional-looking videos on your iPhone or iPad. Imagine the performance of a desktop editor, optimized for your mobile device. Just tap to trim clips, add slow-motion effects, and overlay multiple clips to create an amazing teaser video complete with original music. Yes, the app is subscription-based, but after years of experience, we can honestly say it is worth the price!


5. Kinemaster

One of the most popular editing apps available, KineMaster impressively aims to bring the desktop editing functionality to a handheld device. KineMaster makes it possible to trim, and split video, preview your works instantly, add multiple tracks to your video, and include multiple layers of text, video, and images. KineMaster is completely free to use, but you can unlock even more with a KineMaster Premium subscription! 


TheaterMakers, we would LOVE to see the teasers for your next theatrical work! Share your videos with our Facebook Group and for even more tips like these, check out The TheaterMakers Studio!

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