ESTIMATED LISTENING TIME OF THIS EPISODE: 10 minutes
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ABOUT THIS EPISODE:
Branding can seem like such a vague and nebulous concept for many, and it kind of is. Ask any marketer or brand expert and everyone will have a different definition for you.
Google says branding is: the promotion of a particular product or company by means of advertising and distinctive design.
Branding us so much more than that! To me it’s about the feelings you want your prospects and customers to have when they think about you or your show.
One of the most important elements of your branding is your color palette, which can often inform your logo design, key art, website, social media look and feel, and more.
In this episode, we break down how you can start branding your show through a series of questions. Let’s walk through this together…
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This episode is hosted by Kellyann Coyle and produced by Mary Elizabeth Dina.