This week we sat down with yet another one of the industry’s top producers to see what advice they have for newbies in the industry!
Q: What’s your biggest piece of advice for theater makers right now?
A: STAY POSITIVE AND KEEP YOUR TEAM’S MOMENTUM GOING – WE WILL RETURN!
Q: What’s your biggest marketing win on a show?
A: REBRANDING 39 STEPS CLEARLY AS A COMEDY WITH THE RED NOSES AND THEREBY EXPANDING THE AUDIENCE TO INCLUDE KIDS.
Q: What doesn’t work in a play or musical?
A: BAD WRITING, INSUBSTANTIAL CHARACTERS.
Q: What doesn’t work in terms of marketing shows?
A: FAILING TO COMMUNICATE TO EACH TARGETED AUDIENCE WHAT THE EXPERIENCE WILL BE.
Q: What’s the most rewarding aspect of your job?
A: ENABLING CREATION. AND BEING ABLE TO COLLABORATE WITH THOSE WHO CREATE. ‘PLEASE SOMEBODY, PINCH ME PLEASE’.
Q: Who is the one person you can’t live without in your producing career?
A: THE BARTENDER AT SARDI’S. BUT SERIOUSLY, MANNY AZENBERG MY FIRST MENTOR.
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P.S. We just announced that our annual conference is going virtual this year! Click here to grab your ticket and hear even more tips from top producer’s like this one!