Written by TMS CEO Monica Hammond

Most playwrights and theater creators start in the same place:
An idea. A story. A character they can’t stop thinking about.

And while that’s an awesome way to create art… it’s not always the most effective way to create a successful show.

Because here’s the truth...

Written by TMS Director of Creative Development & Mentor, Eric Webb

Hello, TheaterMakers!

A combination of my wife currently being knee deep in tech for a high school production of The Addams Family Young@Part and a conversation with a Mentorship program member about being drawn to an organization...

Written by Producer & TMS Mentor, Jonathan Hogue

It’s May in the NYC theatre industry, which can only mean one thing…

Awards season is in full swing!

If you take a walk through the theatre district right now, you’ll see plenty of new signage in front of Broadway theaters boasting awards tallies a...

Written by TMS Director of Creative Development & Mentor, Eric Webb

Hello, TheaterMakers!

I’m here to make the purists cry, the producers smile, and (hopefully) the writers think.

The 90-Minute, No Intermission Musical… is a good thing.

And no, this is not just me trying to justify the fact that...

Written by Producer & TMS Mentor, Jonathan Hogue

If you ask any theatre creator what the worst part of their job is, I can almost guarantee they’ll all say the same thing:

Raising money.

Making theatre is expensive. Even a simple industry reading can cost $10,000+ once you factor in paying your c...

Written by TMS CEO Monica Hammond

If you’re a playwright, producer, or theatermaker trying to build momentum for your show, there’s one mistake I see over and over again:

People underinvest in their marketing assets. 

Before you spend a dollar (or even a minute) on promotion, you need to build yo...

Written by TMS CEO Monica Hammond

Ten years ago, what is now TheaterMakers Studio started with a simple mission: help more shows get produced.

Founded by Tony Award-winning producer Ken Davenport, TheaterMakers Studio was created to support writers, producers, and theatermakers who want to move th...

Written by TMS Director of Creative Development & Mentor, Eric Webb

This is another missive inspired by some of the conversation on our TMS Mastermind Slack. I swear that isn’t a shameless plug, I just want to give credit where credit is due (though if you haven’t joined the Mastermind… you really ...

Written by Producer & TMS Mentor, Jonathan Hogue

A few weeks ago, The Outsiders announced that it had recouped its $22 million capitalization on Broadway — a rare feat for a new musical, especially in this post-pandemic era.

How rare?

Since 2021, The Outsiders is just the fourth new musical to re...

Written by TMS Director of Creative Development & Mentor, Eric Webb

I’m sure you have zero idea why this would come to mind, but today I want to talk about liars.

And I swear, we’re talking about theater…

Some characters lie to get what they want. Sometimes it’s a white lie, sometimes it’s a BIG ...

Written by Producer & TMS Mentor, Jonathan Hogue

You have a script. And it’s good.

You’ve had multiple table reads. You’ve gotten strong feedback from friends and family. You might even be sensing a little industry buzz.

And now... it’s time for your first industry reading.

This is a major miles...

Written by TMS CEO, Monica Hammond

Most playwrights and theater creators believe this lie:

“I’ll start marketing once the show is in production.”

But here’s the truth that changes everything:

Shows don’t build audiences.
Audiences build shows.

This is the heart of what we teach inside the Audien...