One of the most important questions any prospective investor asks before backing a theatrical production is:

“How likely am I to make a profit?”

It doesn’t take a theatre expert to recognize that investing in theatre is inherently risky. Folks in the industry will usually tell you that about 1 in ...

First off, thank you for actually opening this email. I know many folks will see mention of sportsball in the header (not even sportsball… FAKE, pretend, Dungeons & Dragons-type sportsball!) and walked right on past thinking this had nothing to do with them. So thank you for your… curiosity? Patienc...

You’ve written a play you believe in. The story moves you, the characters feel alive, and the themes hit close to home. But now comes the hardest part: getting others—especially producers and audiences—to feel the same spark you do.

Marketing your play isn’t just about selling tickets or getting a ...

I’m the Lead Producer of a new musical comedy called Golem Owned A Tropical Smoothie.

(You know that ring-obsessed creature from Lord of the Rings? This musical dares to ask… what if he owned a smoothie shop in Panama City Beach, Florida?).

For the last few years, through several readings, worksho...

If you think artificial intelligence is just for Silicon Valley, think again.

It’s already taking a starring role in theater — not replacing artists, but improving their efficiency in ways we couldn’t have imagined even five years ago.

Here are three game-changing ways we are planning to leverage ...

Every theatre artist dreams of landing a stage for their show. Of course, many will say, “Any stage would be amazing!” That scarcity mindset is understandable—especially in a competitive market like New York City, which has over 200 venues across Broadway, Off-Broadway, and Off-Off-Broadway, yet rar...

Buckle up, dear readers. This is a long one.

I’m sure many of you have heard about, and are likely following with some curiosity, the tensions that have arisen due to the announcement of Darren Criss’ successor in the wildly popular Maybe Happy Ending.

In case you haven’t heard, it was recently an...

Well… it’s official. It’s summer. The Tonys are already a wistful memory, a number of great shows are sadly drifting away (so long, Dead Outlaw, you were a beautiful thing…), and the rumor mill is already grinding away about all the stuff coming up for next season (who’s excited for The Queen of Ver...

When I first left undergrad in 2015 - at the time, as an Actor! - I remember feeling so inspired by my four years of intensive training in all things performing. My vocal range was stronger than ever, my acting instincts were sharp, my resume and headshot looked clean and professional, and I felt we...

If you’ve ever posted a review of a show you loved, snapped a selfie in front of a set, or shared your Playbill on Instagram, congratulations—you’ve participated in one of the most powerful and underutilized tools in theater marketing: user-generated content...or in our industry, let's call it Audie...

Hello, TheaterMakers!

It’s been a minute since you last heard from me, and so many wonderful and terrible things have happened since! For the moment, let’s focus on the wonderful:

Not to toot my own horn or anything, but my project Rise is currently prepping for a workshop and industry reading nex...